Happy Child program

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AgroInvest’s social programme called Happy Child, started in 2004. The projects are local and they aim at improving the health, educational and living conditions of children in rural communities where the company operates. Since its inception we have implemented over 700 Happy Child projects in 17 municipalities and impacted the lives of more than 50,000 children with a total donation of 562 K EUR.

Projects include reconstruction of schools, kindergartens, churches and homes, construction of playgrounds, installing personal computers and other equipment for schools, provision of medical supplies and therapy equipment for children with disabilities, and covering medical/surgical expenses for children with costly or difficult to treating illnesses.

The Value of Happy Child Projects


In 2012


In Serbia


We are proud that in 2012 we organized numerous projects that improved lives of children from vulnerable group. As we all participated and contributed in these activities, we can say that Agroinvest, Serbia, “breathed” its mission in this way, too.



CarolineSrvratisteCaroline Tsilikounas, CEO of the Holding, and her son Nicholas, with employees of Svratiste (shelter for Roma children) 






We organized several donations for Svratiste (aid to Roma children), then a few donations for shelters for women and children victims of domestic violence. In addition, we supported a charity to help people with disabilities, Children's heart, Nurdor (National Association of Parents of Children with Cancer) and Shelters for children with mental health problems.

All these activities give us all a reason to feel good about our team work and we plan to continue to support vulnerable groups of children.



In Montenegro


We continued our commitment to improve lives of children in rural areas and the vulnerable groups of children by supporting the NGO “Growing together” (children with special needs). In the future, we plan to improve more children.



Bukilica2Marko Bukilica, Procurement and Logistics Officer in MonteCredit, with Vanja Posecki, the Coordinator of NGO „Growing together“









Donation of Spirometer to Berane Hospital

PotpisivanjeThrough the Happy Child program, on March 14, 2012, Monte Credit donated a Spirometer to the general hospital “Dr Nika Labovic” in Berane. A Spirometer is a medical device used for diagnosing respiratory problems in pre-school and school children. As it is the only medical device of its type in Northern Montenegro, it will improve the health and overall living conditions for children in the region.

Happy Child impact

In June 2010, a survey aimed at examining the impact of the social programme Happy Child on education, health, and the social life of children was conducted in both Serbia and Montenegro. The survey included 62 persons (21 school principals, 29 parents and relatives, 4 teachers, 2 coaches, a kindergarten principal, the director of a cultural centre, the president of a local community, a villager, a priest and a village associate) who initiated or witnessed projects that affected 4873 children.

The majority (80%) of children included in the projects were aged between 7 and 14. In addition, the survey has shown that the projects had major impact on education (40%) and health (30%), but also on additional activities (12%), and other areas (11%) such as New Year’s Eve gift packages, infant equipment, equipping of nurseries, tickets for children’s plays, etc.



Percentage of impact areas covered by the project

Impact on education

40% of the projects had an impact on children’s education. These projects were rated as 100% positive. The reasons stated were: better teaching conditions, financial assistance for parents by buying textbooks for children, improvement of physical activities and sports facilities, and children were enabled to acquire new knowledge (helping a blind child by buying a device, visiting cultural and historic monuments, increased availability of information and development of computer skills).

HC impact on education

Impact on children’s health

30% of the projects had an impact on children’s health and do include activities such as purchasing of plane tickets which enabled children to travel and receive treatment, purchase of spectacles to improve vision, purchase of solid fuel-fired  furnaces in school for warmer classrooms and reduced risk of being cold, providing funds for acquisition of hearing aids that helped a child communicate normally with peers and environment, buying diabetes strips, urine strips, sterile cups for blood sugar control; buying epilepsy drugs which help prevent seizures; purchase of movable belt for a child with movement difficulties, adaptation of school gym where children will be able to engage in physical activity, which is of great importance for their development;


Impact of Happy Child projects on children’s health